I worked closely with the author/photographer for several months while she continued shooting and gathering the verse and poetry that would become "These Trees" by Ruthie Rosauer.
This is one of six sections in the book, "These Trees". It was an amazing experience to sift through Ruth's collections to find just the right shot for a particular spread. Many times she was not expecting my choices!
In many cases Ruth sent me shots that screamed for a treatment. I sent her several spread concepts. Three or four had the bee.
There was something very different about this project from any other in my career. Using Ruth's photography was almost like gluttony at times. It was a luxury to try different layouts until we were satisfied with the result.
I know Ruthie would not mind my sharing a couple more spreads. She is a publicity hound and former marketing professional. Some of her shots seemed magnetized to certain text. This spread happened instantly.
The book, "These Trees" by Ruthie Rosauer has six main sections: Bark, Leaves, Crowning Glories, Roots, Shapes and Whole Trees. The poetry of twenty writers is also showcased along with many famed quotations. Rose River Press – 176 Pages. 8 X 10.
I spent several years as a Senior AD at Krause Advertising in Dallas, TX.
There I contributed to the efforts of Helzberg Diamonds in luring the general public into their web of romance and jewelry. These examples are part of a proposed Valentine's Day concept.
This is one of a print ad series conceived by Jim Hradecky, who was my CD for nearly fifteen years.
His idea was very simple and pretty terrific for me. I worked with three illustrators and a food shooter.
The campaign consists of five ads.
Sometime in 2016 I tried this idea in several different configurations. This is the way the Candy Cane version appeared on in-store signage.
Several years ago, I was assigned this project. To visualize a modular and moveable consumer station where a shopper would be able to peruse menus, recipes, watch demos, etc. I provided four examples.
The button is somewhat of a trademark of Helzberg Diamonds. So what? They never used this idea for a bold approach to their catalog cover.