Packaging: Concept, Design and Art Direction
The work shown in this portfolio represents various stages in my career as a design professional.
Several examples were scanned from original hand-rendered concept sketches.
Concept for perfume flask.
I designed the secondary packaging for the fragrance line TRIBECCA as well as this line of bath
and body products. These are photos of production samples.
More of a curation project than packaging this is the complete series of foil seal labels I designed for
Daisy Brand Sour Cream. The client wished a representation of America’s natural beauty that would set the tone for the enjoyment of their product. The photos were procured for the client with full usage rights and the last image shows the underside of the label.
Following are concept drawings for fine jewelry packaging. For this project I developed various configurations and proposed a range of materials and effects.
Packaging comps for hypothetical beverage products. These are part of a larger exploration I did while freelancing for DrPepper/Seven-Up. I was provided a list of names and a description for each. I designed the primary bottle shape, labels and type treatments.
This recently completed work was created for a commercial serving ware manufacturer. The project
included market research, packaging and print advertising concepts. This is one of two concepts.
The three-dimensional aspect of packaging appeals to me and these concepts for promotional packaging allowed me to flex my creativity. I explored a wide range of materials and constructions.
Concept for a mens cologne featuring primary and secondary packaging and an on-counter display.
The packaging comps are made from hand-cut paper and painted type treatments.
I designed these packaging concepts when I was an art director at Parfums Stern in New York
where my work centered on fragrance lines for men. Occasionally I was able to take a softer approach.
These designs were for a Ruffles GWP and featured die-cut details.