Packaging: Concept, Design and Art Direction

The work shown in this portfolio represents various stages in my career as a design professional.
Several examples were scanned from original hand-rendered concept sketches.

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Concept for perfume flask.

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Original marker rendering of a retail perfume counter and visual merchandising. I did this rendering for the fragrance line TRIBECCA. My concept included the design of the on-counter display unit as well as the overall look and feel of this setup. I provided this service to many clients at the time including Perry Ellis, Valentino, Oscar de la Renta and others.

Original marker rendering of a retail perfume counter and visual merchandising. I did this rendering for the fragrance line TRIBECCA. My concept included the design of the on-counter display unit as well as the overall look and feel of this setup. I provided this service to many clients at the time including Perry Ellis, Valentino, Oscar de la Renta and others.


I designed and art directed many gift sets and promotional sets for fragrance clients. This and the following are production samples, which were printed on metallic paper with metallic stamping. I also designed the vacuum-formed trays in many of the sets and was essential to production vendors throughout these projects.

I designed and art directed many gift sets and promotional sets for fragrance clients. This and the following are production samples, which were printed on metallic paper with metallic stamping. I also designed the vacuum-formed trays in many of the sets and was essential to production vendors throughout these projects.

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Prototype for an Anne Klein II GWP

Prototype for an Anne Klein II GWP


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I designed the secondary packaging for the fragrance line TRIBECCA as well as this line of bath
and body products. These are photos of production samples.

 
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More of a curation project than packaging this is the complete series of foil seal labels I designed for
Daisy Brand Sour Cream. The client wished a representation of America’s natural beauty that would set the tone for the enjoyment of their product. The photos were procured for the client with full usage rights and the last image shows the underside of the label.

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Following are concept drawings for fine jewelry packaging. For this project I developed various configurations and proposed a range of materials and effects.

High-tech silhouette for an engagement ring.

High-tech silhouette for an engagement ring.

Bracelet box.

Bracelet box.

The same design applied to soft pouches with magnetic closures.

The same design applied to soft pouches with magnetic closures.

Quilted satin effect with pull tassels and an inner pouch.

Quilted satin effect with pull tassels and an inner pouch.

An over-the-top engagement ring presentation.

An over-the-top engagement ring presentation.

This design features contrasting textures and unusual configurations.

This design features contrasting textures and unusual configurations.

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Velvety lined jewelry pouches designed in the same spirit.

Velvety lined jewelry pouches designed in the same spirit.


I have the dubious distinction of working on the launch of Spectacular by Joan Collins. I was involved in the design of packaging and promotional material. I also provided several visual merchandising renderings such as the one below. The launch party was hosted by Donald Trump at Trump Tower in Manhattan.

I have the dubious distinction of working on the launch of Spectacular by Joan Collins. I was involved in the design of packaging and promotional material. I also provided several visual merchandising renderings such as the one below. The launch party was hosted by Donald Trump at Trump Tower in Manhattan.

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Packaging comps for hypothetical beverage products. These are part of a larger exploration I did while freelancing for DrPepper/Seven-Up. I was provided a list of names and a description for each. I designed the primary bottle shape, labels and type treatments.

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This recently completed work was created for a commercial serving ware manufacturer. The project
included market research, packaging and print advertising concepts. This is one of two concepts.

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The three-dimensional aspect of packaging appeals to me and these concepts for promotional packaging allowed me to flex my creativity. I explored a wide range of materials and constructions.

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Concept for a mens cologne featuring primary and secondary packaging and an on-counter display.
The packaging comps are made from hand-cut paper and painted type treatments.

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Concept for cosmetic packaging.

Concept for cosmetic packaging.


Groove Stic is a promotional item that held five snap-on covers for what was once a hot mobile device. I designed a fab type treatment on a clear label that slid into the cylinder. I also designed the CD packaging.

Groove Stic is a promotional item that held five snap-on covers for what was once a hot mobile device. I designed a fab type treatment on a clear label that slid into the cylinder. I also designed the CD packaging.


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I designed these packaging concepts when I was an art director at Parfums Stern in New York
where my work centered on fragrance lines for men. Occasionally I was able to take a softer approach.
These designs were for a Ruffles GWP and featured die-cut details.

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