Print & Digital: Concept and Art Direction
These examples show design concepts that integrate printed and digital media.
Presentation material for a project that included a 50-page fine jewelry catalog, an email campaign, a website landing page tailored to the campaign, splash panels for the tablet and phone app and retail signage.
This concept also included keyframes
for broadcast advertising.
The presentation of this marketing event featured several different concepts. The superhero concept
once again illustrates the integration of traditional and digital media.
In 2017 I designed the book “These Trees” by Ruthie Rosauer from cover to cover.
In it are 176 pages of original photography by Ruth, which she paired with the prose and
poetry of twenty authors. I designed her website in conjunction with the book.
The site featured a retail section for Ruth’s book and gift items as well as
her blog and ways for other tree lovers to interact.
Components from a Mother’s Day promotion that showed the client how a catalog-tailored
concept would overlay their online retail apps and evolve the brand.
This was a major wedding promotion that combined a full bridal catalog and this
multi-panel brochure. Both printed pieces featured CTAs on all social media platforms
and was supported by a robust microsite, email campaigns and sweepstakes.
This project for Helzberg Diamonds shows how my concept was developed to
integrate the digital and traditional retail scope. Every page of the 50-page catalog featured
a call-to-action on social media, particularly Instagram and Facebook.
The design and art direction were geared to offer customers an interactive experience
and encouraged sharing their jewelry-inspired moments.
The springtime catalog covered all jewelry selections and highlighted Mother’s Day
and various bridal categories. This Zac Posen collection was regularly featured
and an important part of my art direction responsiblities.
A sweepstakes conducted online using paid social media and email.