Print: Art Direction Design & Graphics
Samples from my portfolio that illustrate my range.
I designed and art directed the book “These Trees”, which encompassed
176 pages and featured the original photography of Ruth Rosauer. Ruth curated a
collection of verse and poetry from twenty authors and together we paired those
with the photos across six chapters that visually depict the aspects of trees.
“These Trees” was produced in a formal style with colophon, preface, table of contents,
a dedication and acknowledgements. A section details each of the featured authors
and each photograph used in the book is visually indexed with species and location.
Ruth provided dozens of outtakes and relied on my judgement to select, crop
and position the best of them. Ruth had definite ideas, but in many cases I surprised her
with my combinations and layouts.
The book generated much interest and I contributed by designing ads and
promo cards for personal appearances and book signing events.
Holiday concept for catalog and direct mail.
This award-winning POP display for JCPenney has a three-dimensional pyramid shape.
A print campaign for Daisy Sour Cream that targets all demographics of
the Daisy consumer and features original art by three illustrators.
For several years I was lead AD for the Mission Foods account with two different agencies.
I worked with photographers and stylists dedicated to making the food look great.
The photography was mostly editorial and used in consumer promotions as well as
print ads in consumer and trade publications.
As an AD on the Mission Foods account I did a lot of concept work
for display and promotion. These drawings are concepts
for free-standing expo kiosks.
The client is dedicated to helping consumers prepare
family meals at home and this promotion is designed to do just that
with coupon savings and in-store merchandising.
Two elaborate POP displays that featured die-cut pop-up toppers and recipe card holders. The
displays were fabricated from corrugated board. The Tower of Terror display features a
lenticular panel with lightning bolts and sweepstakes messaging. The base unit is
semi-permanent with changeable toppers and side panels. The Sizzling Summer unit received
a POPAI award for outstanding design in its category.
My pencil comp and the illustrator’s first draft.
My work as an AD on food accounts includes many agency projects for
Daisy Brand Sour Cream and Cottage Cheese.
Here are print ads and a brochure designed to give consumers delightful ways
to enjoy the product.
As an agency AD for Helzberg Diamonds my work included several jeweler partnerships
for which I designed customized marketing pieces such as this brochure and invitation.
The catalog spread for EFFY had a similar look and feel.
My agency work led to this project for an east coast jeweler. The catalog took three months
to produce. The layouts were hand-drawn in advance and used by the
photographer upon approval. One of the most exciting aspects was selecting
the jewelry from a much larger collection. And those prices are real.